Client

The client is a home-style food restaurant offering freshly prepared, homemade meals for local customers. The original website had outdated visuals, slow loading speeds, weak mobile usability, and poor search engine visibility. The goal of this project was to redesign the website and improve its performance based on insights from a full SEO audit.

Pages

• Mainpage

• Product Page

• Menu

• Contacts

Objectives

• Improve visual appeal and brand trust

• Increase organic traffic through SEO optimization

• Enhance mobile responsiveness and user experience

• Improve site speed and technical performance

• Increase online orders and customer engagement

Challenges

• Low search rankings for local food-related keywords

• Poor site structure and unclear navigation

• Unoptimized images and slow page load times

• Weak content hierarchy and missing SEO metadata

• Inconsistent branding and outdated UI design

Process & Strategy

• SEO Audit & Research

• UX & UI Redesign

• SEO Implementation

• Performance Optimization

The site update is currently in development and scheduled to launch this spring for performance testing and results evaluation

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