Curated article — December 2025

Baymard: year in review 2025 and 2026 roadmap

Originally published on Baymard Institute

With the start of the new year, let’s take a look at what we accomplished in 2025 and where we’ll be focusing our efforts in 2026.

Why I recommend it

E-commerce UX research highlights from 2025 plus what Baymard is studying next.